# Xentral > Xentral is an integrated business operating system (ERP + CRM) built for UAE companies. It combines CRM, communications, marketplace, procurement, inventory, channel sync, fulfillment, finance and HR/payroll into one platform — with multi-currency support, UAE tax compliance (VAT, e-invoice), and integration with UAE couriers and payment systems. Target market: UAE business owners, SMEs, startups, healthcare providers, logistics companies, recruitment agencies, e-commerce sellers, trading & wholesale companies, and expats running businesses in the UAE. Key differentiator: built specifically for UAE compliance and business practices, with every module connected — sales updates inventory, inventory updates fulfillment, fulfillment updates accounting. ## Core modules - Sales & CRM — contacts, companies, leads, deals, tasks, customer activity: https://xentral.ae/crm - Sales pipeline — stages, follow-up and manager visibility: https://xentral.ae/product/sales-pipeline - Communications — WhatsApp Business and email conversations: https://xentral.ae/communications - Campaigns — controlled email outreach: https://xentral.ae/campaigns - AI assistance — summaries and assisted daily work: https://xentral.ae/ai - Lead marketplace — verified UAE business opportunities: https://xentral.ae/marketplace - Quotes — UAE-ready commercial proposals: https://xentral.ae/product/quotes - Invoicing — VAT-ready invoices, PDFs and payments: https://xentral.ae/product/invoicing - Service desk — tickets, priorities and support: https://xentral.ae/service-desk - Analytics — pipeline, activity and performance: https://xentral.ae/analytics ## Enterprise / ERP modules - Procurement & supplier management — purchase orders, supplier database, approval limits, bill tracking, supplier payments. Focus keyword: "supplier management software UAE". https://xentral.ae/product/procurement - Warehouse & inventory management — multi-warehouse stock in real time, minimum-stock alerts, batch/serial tracking, sales-order reservations. Focus keyword: "inventory management software UAE". https://xentral.ae/product/inventory - B2B channel synchronization — sell on Noon, Amazon, Talabat and your own store with real-time inventory sync and one order inbox. Focus keyword: "multi-channel order management UAE". https://xentral.ae/product/channels - Fulfillment & logistics — courier integration (Aramex, FedEx, DHL, SMSA Express), instant shipping labels, delivery tracking, returns, COD. Focus keyword: "fulfillment software UAE". https://xentral.ae/product/fulfillment - Finance & ledger — general ledger, automatic journal entries, VAT computation, E-Invoice documents, bank reconciliation, real-time financial reports. Focus keyword: "accounting software UAE". https://xentral.ae/product/finance - HR & payroll — employee database, salary structures, automated payroll runs, payslips, leave, and automatic posting to the general ledger. Focus keyword: "payroll software UAE". https://xentral.ae/product/payroll ## Primary pages - Home: https://xentral.ae/ - Platform overview: https://xentral.ae/product - Pricing: https://xentral.ae/pricing - Solutions: https://xentral.ae/solutions - Why Dubai: https://xentral.ae/why-dubai - Book a demo: https://xentral.ae/request-demo - Security: https://xentral.ae/security - About: https://xentral.ae/about ## Who it serves - E-commerce & retail: inventory across warehouses, sell on multiple channels, prevent overselling, automate fulfillment, track profit by channel. - Trading & wholesale: supplier management, multi-location inventory, cash-flow control, multi-channel selling. - Healthcare & clinics: patient communications, medical-supply inventory, billing and compliance records. - Recruitment agencies: candidate and client management, placements and commissions, invoicing. - Logistics: shipment and delivery tracking, courier integrations, returns and exceptions. ## Compliance & geography Built for the UAE: VAT, TRN and E-Invoice support; AED-first multi-currency. Primary markets: Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah, Umm Al Quwain. Secondary: Saudi Arabia, Qatar, Bahrain, Oman, Kuwait. ## Positioning note Where Xentral generates regulatory files (e-invoicing, WPS, corporate tax), it produces and validates compliant outputs — it is not itself an FTA-accredited submission portal or a bank. Marketplace and channel connectors require the customer's own approved API credentials. ## Contact - Website: https://xentral.ae - Demo: https://xentral.ae/request-demo - App: https://app.xentral.ae